Go Texan is so much more than a phrase. For the past 12 years the state embraced the brand and funded efforts to promote local products like produce and wine to the millions who live in the Lone Star State and beyond. Local chefs also heeded the call, and many built their menus around the ‘local’ theme.
The promotion worked beautifully – buying local and supporting our own made great sense. After all, local produce tastes better than the products that are harvested early and then transported thousands of miles to the store shelves…not to mention the jobs created when local producers have to meet consumer demands for their goods.
Because of budget shortfalls in Austin, Go Texan will no longer be funded. And, one of the state’s most profitable industries that benefited from the program is no longer receiving those all important state promotion dollars—Texas Wines.
Interesting to note that the state spent just over $2 million a year to promote the Texas wine industry – the state received more than $1.7 Billion a year in economic impact.
So, until the next legislative go round…looks like it’s up to the rest of us to keep the momentum alive. As one Agriculture Dept. spokesman told me, “keep buying Texas products.” And, I might add support the chefs who do the same.
For more info on local chefs and great recipes, head to my website goodtaste.tv. While you’re there be sure to sign up for my newsletter. You could win a free weekend at the beautiful Houstonian Hotel along with a massage from Trellis Spa.